Every COCHLEAR material will be accompanied by a ground campaign, after which educational materials and videos will be published through AMSA-Unsrat's social media in collaboration with the PnP division. Every 2 months, Instagram accounts @amsaunsrat, @co.ch.lear, and TikTok @amsaunsrat will upload feeds consisting of valid materials based on reliable sources that are attached to each post and educational videos (Ground campaign). Instagram stories will repost material feeds and videos, and quizzes will be held. The TikTok account @amsaunsrat will feature educational videos. The creation of materials is done by each member of the Research and Academic division on a rotating basis.